Podcast progress

It’s progressing. In summary, I think these are our next actions:

  • Decide target audience
  • Decide format
  • Decide name
  • Buy mics and audio recorder
  • Decide which website to host the podcast
  • Design cover art
  • Buy any music / jingles
  • Research guest
  • Conduct interview
  • Edit
  • Do show notes
  • Publish

Here’s some more detail on what I’ve learned so far:

Target audience

My initial thinking was to keep it general. But the prevailing advice is to go as niche as you can. I searched on google for “business podcast Northern Ireland” and the only things that come up are for BBC, RTÉ and Irish Times productions. There’s no popular business podcast dedicated to Northern Ireland. So maybe that should be our niche? Some of the questions we might think about are: 

  • What is the podcast going to be about?
  • What is the purpose of the podcast?
  • Why is it interesting?
  • Can we see ourselves producing 20+ episodes on this topic? What about 50? 100? 1,000?
  • Who is our target listener? How old are they? What do they do? How do they listen to podcasts? Where are they from? Where did they go to school? What motivates them?


All the podcasts I listen to and any of the “sucessful” ones have a consistent format. In the Tim Ferris Show, it’s his rapid-fire questions. There’s a good podcast called Smart Drug Smarts and their format is the same every week:

  • 25 min episode
  • Intro
  • message from sponsor
  • ‘This week in neuro-science’ segment
  • Main interview segment
  • Quirky science segment
  • Outro

I’ve noticed this now in every podcast and radio show. They all have familiar segments. For our purposes, we might keep it simple: Intro / this week in business / main interview / outro. Or something like that…


I need to get microphones and an audio recorder. Tim Ferriss recommends Zoom H6. It’s a bit pricey. I’m going to get a loan an earlier Zoom models to practice with. If it works out, I’ll use that.

It might be easier to interview some guests via Skype. I’ll have to figure out how to do this but it seems pretty straightforward.


I’ve downloaded Audacity. Apparently it’s easy to use. I’m going to tinker with it over the weekend.

There are a few free services that can help with post-production. 


Here’s the checklist:

  • Website. We might need to buy a domain. 
  • Media hosting. This is the space on the web where we will store the audio files. Libsyn seems to have the best rates and dependability.
  • Upload it to the website.
  • Cover art. This is what listeners will see in the iTunes Store.
  • iTunes. This last bit is straight forward. Just need to log an iTunes account and submit the feed. Within a day or two, the podcast is live in iTunes.

Measurement & statistics 

Itunes can provide some info. If we use Libsym, they can give give various amounts of info depending on what package you buy from them.


I haven’t thought too much about this yet. I feel that it all depends on the target audience… I’ll keep my thinking cap. 

There’s a lot to do up front but I think once we get the first few episodes under our belt, we’re laughing!

I’m excited!

Can any one out there in blog land give any advice or feedback?


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